Antioxidants and Free Radicals : Why the Hype?

raspberriesAntioxidant. It’s the buzziest buzz word in the health and beauty world these days. If you’re at all like me, you probably heard it and accepted it as a healthy choice but didn’t really understand it. Let’s talk.

In order to explain antioxidants, I need to first explain free radicals: When the skin and body are confronted with toxins, UV radiation, cigarette smoke, sleep deprivation (…etc) the body produces free radicals. The body even produces them as a result of normal metabolism and immune functions.

Free radicals cause cellular death. While that sounds vaguely terrifying, cellular death isn’t always a negative thing. Sometimes, the ominous-sounding ‘cellular death’ benefits us by killing bacteria, viruses and cancerous cells. When the body’s free radical production is in balance with it’s antioxidant supply, things function as they should. The problems begin when the unstable free radicals outweigh the body’s antioxidants. Then, free radicals weaken cells, which can lead to tissue damage (especially around the eyes and mouth, where skin is especially thin).

When skin cells are damaged by an imbalance of free radicals, you’ll start to see wrinkles. Skin cells are frequently attacked by free radicals we encounter on a daily basis; without antioxidants to block it, they’re going to shrivel and have a difficult time regenerating.

This is where antioxidants step in to provide some much-needed balance. An antioxidant is any substance that disables free radicals before they have a chance to oxidize and damage skin cells. Unless you’re willing to hole yourself up away from smoke, stress, and toxins, you have to supplement your skin’s antioxidant stash to keep the balance intact. That’s why OHA is chock full of antioxidants, including Alpha Lipoic Acid, Tocotrienol, Ester-C, Green Tea and Raspberry, Cranberry and Blackberry Seeds. We could all use a little more antioxidant support!

If antioxidants sound appealing, you ought to try:

Intensive Nutrient Complex

Lip Line Treatment

Daily Moisturizer

Night Cream

Under Eye Therapy

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